What is product branding in marketing?

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Q&A Pro › Category: eCommerce › What is product branding in marketing?
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William Gardner asked 6 years ago
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Dani Avitz Staff answered 6 years ago
Product branding is a major part of the retail experience. Your customers identify with brands and their values. Product branding is a way for your business’s items to have a recognizable persona. Branding comes in many forms:
  • Logos
  • Packaging
  • Slogans
  • Advertising
  • Social media campaigns
Generally, you want to choose a branding that’s consistent (so customers can recognize your products), attractive (to drive sales), and suitable (understanding your customers). Branding can take a surprisingly large amount of resources to get right. Before launching your brand on to Amazon, consider using the Amazon Brand Registry to protect your intellectual property.